A brand since 2009, rebuilt to be found.
Desipride, one of the UK's best-known Asian DJ and dhol teams, had a dated legacy site. We rebuilt it from the ground up: a modern, animated, database-driven site the team runs themselves, engineered for search.
A legacy site holding the brand back
The old site was slow to change, cluttered with keyword-stuffed titles, and its 51 location pages were near-identical copies of each other: exactly what search engines discount.
- Rebuilt on Laravel
A modern stack with an admin panel, so the team edits every page, photo, testimonial and setting themselves.
- Moved everything across
All content migrated, and every old address permanently redirected, so years of Google links still land in the right place.
- Engineered for search
Clean titles and descriptions, structured data for the business, videos and breadcrumbs, a live sitemap and a summary for AI assistants.
- 51 genuinely unique pages
Every location page rewritten with its own local detail, route and angle, taking overlap between pages from 99.8% to around 7%.
- A show-stopping design
A dark stage theme with a glowing wordmark, drifting stage lights and a beat-synced equaliser, plus real performance videos that load on tap.
- Built to stay solid
Automated tests across every page, a security fix to the admin login, and zero-downtime deploys.